In Kenya, hustlers hustle all over the place. A hustler is someone working hard to succeed. Typically they pour all that they have into some glimmer of success, not stopping until it happens. They tend to hold down multiple business ventures and are constantly on the move. And sometimes they even find great success (but not always).
We have some good friends who are married that really define this paradigm well: she works in a field she loves and freelances in the same industry and he cooked for a guesthouse and made the Kenya equivalent of donuts on the side - several hundred per day. For some time they poured their profits into local investments and opened a couple of small stores (basically stalls alongside the road). These profits turned into a takeaway food joint that allowed the husband to quit his guesthouse job. They’ve since added a sit down restaurant that opens in a week or two.
They hustle. All over the place. And they are succeeding in it and having significant kingdom impact as they root what they do in a desire to make disciples and see the church planted where it is not yet.
But it’s not always easy. Poverty is a massive issue throughout the region and the worldview it naturally instills makes success quite elusive. If you don’t what I’m talking about consider this:
Poverty tends to focus us solely on our personal problems and the negative aspects of life (both ours and the life around us). It tends to embolden us to play the blame game rather than to take a serious look at the things we should be responsible for. The deeper this mindset traps us, the more inward focused we become. This in turn produces an environment where we resent successes around us and as it worsens, they actively seek out the failure of those around them. “If I can’t succeed, then why should so and so succeed?”
Our friends are dealing with this in their success. Well the fruit of this in other people I should say. They committed to shred any vestiges of the poverty mindset some time ago but deal with those around them stuck in it. People intentionally belittle what they do, tell them they will be failures, try to curse their work and in general speak poorly of them behind their back in the hopes that if their success turns into failure, the door to success might open for them. Thankfully our friends are strong enough to ignore these voices (and even tell them to buy food elsewhere if they are only going to complain). They know their success or failure isn’t built on the beliefs of those around them. But so many don’t; living amongst it and seeing it work out - it’s easy to see how seductively destructive this poverty mindset is.
And it’s just hard to be a hustler. Kudos to those that are able to do it in contexts entrenched in the poverty mindset.